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Quality leads make or break your business growth. Because of this, many online lead generation platforms are nowadays enabling real estate agents to buy leads directly, saving the time, effort, and money they would otherwise spend on marketing. Not all lead generation platforms, however, are equal. The right kind of platform in which you buy your real estate leads may determine the difference between continuing success and decreased momentum due to wild competencies in 2024. So, where should you start?
Now that we’ve seen some of the top sources for acquiring real estate leads, let’s dig deeper into the best online platforms to purchase leads in 2024.
Is IndeedSEO the Best Real Estate Lead Source to Buy in 2024?
The lead generation market is dominated by traditional places such as Zillow and Realtor.com but recently has been gaining traction among growing, SEO-focused platforms that service an alternative approach. IndeedSEO is a low-cost long-term solution that enables real estate businesses to optimize their digital presence to better generate organic leads.
Main Benefits
- Long-term lead generation through organic SEO
- Economical solution
- Local SEO targeting – focus on specific markets
How does Zillow Premier Agent work for real estate leads?
Zillow is one of the biggest real estate sites, and its Premier Agent program is for buying leads. This way, in short, Zillow receives so much traffic it’s stunning-to tap into because it’s the source of potential clients. You pay to buy exposure in a particular ZIP code by entering the Premier Agent program on Zillow, with leads being assigned according to user activity in that specific zip code.
You are given a CRM system where you can handle the leads in an efficient manner. It might go highly competitive, and sometimes pretty costly also; leads tend to shift around the market and the location, based on both.
Key Benefits:
- Mass traffic and leads
- Leads targeted through Zillow’s CRM tools
- Realtor.com is Targeted by ZIP code
Is Realtor.com a Reliable Source for Buying Real Estate Leads?
Realtor.com is another significant lead generation major in real estate. Its lead program, called “Realtor.com Connections Plus,” provides real estate agents with leads from users who indicate interest in properties listed on its website.
As can be seen above, the Realtor.com zeroes its focus to provide quality leads in ready-to-converse form with a high conversion rate possible compared to others. CRM makes lead nurturing relatively easy for agents; however, the same cost of leads would vary with regions.
Core Advantages
- Quality leads with intent are much higher
- Customer relationship management integration
- Strong and persistent flow of leads from potentially engaging users
Is Market Leader Suitable for Direct Buy in Real Estate Leads?
Market Leader has a whole system of generating leads in real estate and includes buying leads. With this, agents can buy exclusive leads; this means that the leads you receive are not shared with other agents, and consequently, you get an edge over others to convert prospects into clients.
Market Leader also provides a CRM platform that ensures the agents keep track of all the follow-ups and nurturing processes in dealing with these leads. Although exclusivity is something beautiful to have, the cost for Market Leader might be comparatively higher than some lead platform, so make sure you weigh if you get enough high-quality leads in the portfolio to compensate for the higher cost.
Key Benefits:
- Exclusivity: The leads are not shared with any other agent
- CRM to keep the leads in check
- Useful follow-up and nurturing tools
Can REDX Help You Generate Real Estate Leads in 2024?
REDX is a lead list company specialising in expired listings, FSBO listings, and pre-foreclosure properties. The niche lead categories REDX specializes in can be just as valuable as any of the major platforms with many extra leads left behind.
Skip-tracing and contact tools are also available from REDX, making it easier to reach motivated sellers. Even though lead quality might be different when it comes to category, this is great for agents who are more than willing to work their tail end to ensure that they can follow up to close those leads.
Key Benefits:
- Listings of expired listings, FSBOs, and pre-foreclosures
- Tools for skipping tracing to contact
- No niches for platforms are available
How Does BoldLeads Work to Buy Real Estate Leads?
BoldLeads is a platform offering targeted Google and Facebook ads to real estate agents earning buyer and seller leads. It operates an automated system in capturing and managing leads for real estate agents. Its CRM was also designed to have an easy flow meant to assist in the nurturing of leads.
BoldLeads stands out because it does not only provide leads but also marketing support and strategy. This makes it a full package for agents who would want to grow the production of their lead generation. However, the cost for leads may vary with market competition.
Key Benefits
- Automates lead generation from advertising
- CRM for leads
- Marketing support and strategy included
Is Zillow Flex for Real Estate Leads Right for You?
Zillow Flex is yet another version of the Zillow Premier Agent. Agents pay only after a transaction has closed. Instead of paying a number of dollars for leads, Zillow Flex charges on the actual commission of that transaction once the agent closes a particular successful transaction. Appalling to some agents, this program sees them only having to pay nothing in case no transaction exists.
But keep in mind that Zillow Flex isn’t everywhere yet, and the commission can be high depending on your market.
Pros:
- You only pay when leads convert to actual sales
- No upfront lead costs
- Distributing risk is incredible
Conclusion
The real estate landscape continues to take shape to 2024, and getting the right quality leads is still the ticket to success. Acquire those by buying leads from the premier platforms, such as Zillow Premier Agent, Realtor.com, or Market Leader. Whichever meets your agents’ needs, there will certainly be a strong advantage over the competition. For niche leads, REDX and BoldLeads offer distinctive potential with their specialized lead options.
However, if a long-term lead generation perspective is taken and sustained, IndeedSEO would be the best place to invest in; it then relies on optimizing an online presence using SEO strategies to attract organic leads and therefore reduce the frequent need for paid lead services.
